Henry Bassey
Biography
HB as he is fondly called is a seasoned Marketing, Branding and Communications C-Suite Executive. with strong leadership and deal closing abilities garnered over the past 21 years in competitive markets like Nigeria, South Africa and the UK. His work experience with Gallup poll, Nielsen, InsightPublicis, LeoBurnnet and Sterling Bank amongst others, has equipped him with a wealth of marketing, media and communications skills sets, which he has applied to deliver market share growth for world class organizations like Emirates, Coca-Cola, British American Tobacco, Unilever, Visa, MTN, FCMB, Sterling bank, Pepsi, GSK, Heritage bank, Oando and Diageo amongst many others.
Henry is proactive, results-oriented and a visionary professional with a solid track record of progressive experience and expertise in leadership and problem solving. He practices a versatile, innovative and motivational, “lead by example” management style and is recognized for consistent success in developing the systems, processes and procedures to streamline corporate operations.
He is a proven marketing expert offering specialties in account management, gap analysis, risk assessments, conflict management, integrated marketing communications, strategic planning/analysis, marketing intelligence and research, branding & advertising, business development, project / risk management, media & digital Marketing, change management and sales tracking measurement. His is a member of the Chartered Institute of Marketing (CIM-UK), Advertising Practitioners Council of Nigeria (APCON) and a corporate member of the Association of Advertising Agencies of Nigeria (AAAN).