Ikechi Odigbo is graduate of University of Calabar, and General Management alumnus of Harvard Business School, London Business School and Warwick Business Schools, and began his advertising career 30 years ago as a Copywriter.
He is an innovations professional with a 3-lane brand building experience in General Management, Brand Management and Creative Development. Ike’s core strengths are in creative strategy, organizational strategy, and building high performance teams.
Presently Ike has a mandate to drive agencies growth across West and Central Africa as the Group Managing Director of DDB and Vice Chairman of the Casers Group, the holding company for BBDO West Africa and Nexus an OOH Agency.
Recent honours conferred include the Marketing World, Creative Industry Leader, for 2014;
Marketing Edge, Creative Industry Personality of the Year, 2015 and most recently Marketing Edge, Advertising Personality of the year, 2017. Ike is the current President of the Association of Advertising Agencies of Nigeria (AAAN); the recent past Chairman of the Lagos Advertising and Ideas Festival (LAIF Awards); a past member of the Advertising Standards Panel, APCON; a serving member of Adweek Africa Advisory Council and Chairman of the board of the SPV OMNICOM consortium for MTN Nigeria.
An avid lover of the environment, football, comedy and travelling, Ike’s passion points include helping to vision and nurture Kingdom and youth development initiatives. He is happily married to Tolu and they are blessed with three lovely children.